My family and I just spent a year living on a yacht sailing up the WA coast. We used a lot of suncream and only used reef safe suncream when swimming in the ocean. We bought some of this the first production round and lived in it- wished we bought more. And now have bought some from the second round and it’s even better. Rubs in, smells good, doesn’t sting my daughter’s sensitive skin or eczema flare ups, works well, lasts in the surf, doesn’t sting our eyes, doesn’t rub off on our snorkeling masks. And no plastic!! It’s the best.